Маркетинг, ДМ събития

Събитие

Заглавие:: Welcome to Technology For Marketing & Advertising
Кога:: 23.02.2010 - 25.02.2010
Къде:: EC&O Venues, London - London
Категория:: маркетинг събития в Европа

Описание

Direct Marketing Zone: Day 1 - Tuesday 23 February

10.15 - 10.35 Promtions & Incentives The environmental impact of direct marketing on the environment - the big 5 popular promotion mailouts and an eco- alternative for each Matt Turner, Sales Director, Creative Pod

11.30 - 11.50 International Payments 7 International Payment Strategies of highly successful marketers. Find out how successful international marketers have saved money on localisation, increased response rates, achieved higher margins and more Rachel Cronin, Business Development Manager, PacNet Services (Europe) Ltd

13.30 - 13.50 Personalised Direct Marketing Image Personalisation to create bonding and lasting impressions Seshasai Business Forms P Ltd

14.30 - 14.50 Demand Generation Fundamentals As integrating multiple channels becomes essential for any marketer looking to maximise the value that they drive out of their markets, Zina looks at techniques for delivering better campaigns, moving towards continous dialogue and measuring everything Zina Manda, Director, MarDev

15.30 - 15.50 List Management Losing data loses customers; Robert explains why now is the time to opt-in to DataSeal Robert Keitch, Chief of Membership & Brand, DMA

Direct Marketing Zone: Day 2 - Wednesday 24 February

10.15 - 10.35 International Direct Marketing Find the profits, Avoid the problems. An information-packed overview of major challenges and solutions in International Marketing Jerry Messer, Marketing/Business Development, Data Services

11.30 - 11.50 Maximise Postage Discounts Maximise Postage Discounts Through Downstream Access - hear how to fully maximise DSA benefits, what zonal pricing is and what products are available through DSA Garrie Francis,
Sales & Marketing Director, Citpost DSA

13.30 - 13.50 Personalised Direct Marketing Unleash the power of PURL - hear how you can integrate the use of PURLs within your DM and Email campaigns in order to provide full personalisation and track/analyse customer behaviour John Noble,
Director, Pro-Active Business Information Ltd

14.30 - 14.50 Lead Generation Insight Driven Lead Generation - using data and insights to maximise the potential of multi-channel lead generation programmes Ian Saunders,
Sales Director, Serendipity 2

15.30 - 15.50 Promotions & Incentives Exciting content to be announced shortly!

Място

Място на събитията:: EC&O Venues, London - Уеб страница
Улица:: Earls Court 2
П.код:: SW5 9TA
Град:: London
Държава:

Описание

EC&O Venues is a privately owned company and its owners have a clearly defined vision for the future – to create a landmark leisure attraction centred around the core business of exhibitions, conferences and special events.

Our business prides itself on seven key qualities:
Flexible space to suit any event
Industry leaders in customer service
World-famous venues
Central London locations
Wide ranging and longstanding experience
Capable and enthusiastic teams
Ethically and environmentally responsible

The plans that have been put in place to achieve this vision will ensure that Earls Court and Olympia remain London’s venues of choice and that the business continues to buck market trends and enjoy steady growth.

The AEO – the Association of Event Organisers, the industry’s trade body – has published figures that imply that larger exhibitions are in decline, while small to medium-size exhibitions are on the increase. The ‘confex’ also appears to be gaining in popularity as a format – a conference with an exhibition built around it – and, perhaps most importantly, content-rich shows that are as much entertainment as exhibition are delivering incredible results to organisers and exhibitors alike.

All of these types of events thrive at EC&O Venues, thanks to the venues’ flexible space and industry-leading experience and customer service.